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1.5: Preferences II: MRS and Utility Functions

ECON 306 · Microeconomic Analysis · Fall 2019

Ryan Safner
Assistant Professor of Economics
safner@hood.edu
ryansafner/microf19
microF19.classes.ryansafner.com

Utility Functions and Indifference Curves I

  • Two tools to represent preferences: indifference curves and utility functions

  • Indifference curve: all equally preferred bundles same utility level

  • Each indifference curve represents one level (or contour) of utility surface (function)

Utility Functions and Indifference Curves II

2-D Indifference Curve Contours: y=u2x

Marginal Utility

MRS and Marginal Utility I

  • Recall: marginal rate of substitution MRSx,y is the slope of the indifference curve

    • Rate at which y is given up for 1 more x
  • It would be handy to be able to calculate MRS

    • Recall it changes (a curve, not a straxfight line)!
    • We can calculate it using something from the utility function

MRS and Marginal Utility II

  • Marginal utility: change in (total) utility from a one-unit increase in consumption of a good

MRS and Marginal Utility II

  • Marginal utility: change in (total) utility from a one-unit increase in consumption of a good

Marginal utility of x: MUx=Δu(x,y)Δx

MRS and Marginal Utility II

  • Marginal utility: change in (total) utility from a one-unit increase in consumption of a good

Marginal utility of x: MUx=Δu(x,y)Δx

Marginal utility of y: MUy=Δu(x,y)Δy

MRS and Marginal Utility II

  • Marginal utility: change in (total) utility from a one-unit increase in consumption of a good

Marginal utility of x: MUx=Δu(x,y)Δx

Marginal utility of y: MUy=Δu(x,y)Δy

  • Math (calculus): "marginal" means "derivative with respect to"
  • I will always derive marginal utility functions for you

MRS and Marginal Utility: Example

Example: For an example utility function

u(x,y)=x2+y3

  • Marginal utility of x: MUx=2x
  • Marginal utlity of y: MUy=3y

MRS and Marginal Utility III

  • How to relate MU and MRS?

  • Moving along an indifference curve

    • X and Y will change
    • MUx and MUy will change
    • Utility is constant (Δu=0)

MRS and Marginal Utility IV

  • How to relate MU and MRS?

  • Moving along an indifference curve

    • X and Y will change
    • MUx and MUy will change
    • Utility is constant (Δu=0)

MUxΔx+MUyΔy=Δu

MRS and Marginal Utility IV

  • How to relate MU and MRS?

  • Moving along an indifference curve

    • X and Y will change
    • MUx and MUy will change
    • Utility is constant (Δu=0)

MUxΔx+MUyΔy=ΔuMUxΔx+MUyΔy=0

MRS and Marginal Utility IV

  • How to relate MU and MRS?

  • Moving along an indifference curve

    • X and Y will change
    • MUx and MUy will change
    • Utility is constant (Δu=0)

MUxΔx+MUyΔy=ΔuMUxΔx+MUyΔy=0MUyΔy=MUxΔx

MRS and Marginal Utility IV

  • How to relate MU and MRS?

  • Moving along an indifference curve

    • X and Y will change
    • MUx and MUy will change
    • Utility is constant (Δu=0)

MUxΔx+MUyΔy=ΔuMUxΔx+MUyΔy=0MUyΔy=MUxΔxΔyΔxMRS=MUxMUy

MRS and Preferences

MRS and Preferences

MRS=ΔyΔxslope=MUxMUy

  • Observing the choices that consumers make, given their options, give us insight into their preferences

  • Represented in indifference curves and MRS

  • Steepness of indifference curves tells us how consumers trade off between goods

  • Let's look at extremes first

MRS and Preferences: Steepness I

  • Vertical curves indifference between having more or less Downloads
  • Downloads are a neutral (neither good nor bad)
  • MRST,D=; give up (or undefined) Downloads to get more Tickets

MRS and Preferences: Steepness I

  • Vertical curves indifference between having more or less Downloads
  • Downloads are a neutral (neither good nor bad)
  • MRST,D=; give up (or undefined) Downloads to get more Tickets

  • Horizontal curves indifference between having more or less Tickets
  • Tickets are a neutral (neither good nor bad)
  • MRST,D=0; give up 0 Downloads to get more Tickets

MRS and Preferences: Steepness II

  • Flatter willing to give up few Downloads per Ticket (and vice versa)
  • MRST,D is small

MRS and Preferences: Steepness II

  • Flatter willing to give up few Downloads per Ticket (and vice versa)
  • MRST,D is small

  • Steeper willing to give up more Downloads per Ticket (and vice versa)
  • MRST,D is large

MRS and Preferences: Goods, Bads, Neutrals

  • Now we have better ways to classify objects:

  • A good enters utility function positively

    • good utility (and vice versa)
    • Willing to pay (give up other goods) to acquire more (monotonic)

MRS and Preferences: Goods, Bads, Neutrals

  • Now we have better ways to classify objects:

  • A good enters utility function positively

    • good utility (and vice versa)
    • Willing to pay (give up other goods) to acquire more (monotonic)
  • A bad enters utility function negatively

    • good utility (and vice versa)
    • Willing to pay (give up other goods) to get rid of

MRS and Preferences: Goods, Bads, Neutrals

  • Now we have better ways to classify objects:

  • A good enters utility function positively

    • good utility (and vice versa)
    • Willing to pay (give up other goods) to acquire more (monotonic)
  • A bad enters utility function negatively

    • good utility (and vice versa)
    • Willing to pay (give up other goods) to get rid of
  • A neutral does not enter utility function at all

    • , has no effect on utility

MRS and Preferences: Curvature

MRS=ΔyΔxslope=MUxMUy

  • Curvature of indifference curves tells us how goods are related

  • Relatively straight curves: goods are more substitutable for one another

  • Relatively bent curves: goods are more complementary with one another

  • Look at extreme cases first to get the idea

MRS and Preferences: Curvature II

Example: Consider 1-Liter bottles of coke and 2-Liter bottles of coke

  • Always willing to substitute Two 1-Ls:One 2-L

  • Perfect substitutes: goods that can be substituted at same fixed rate and yield same utility

  • (MRS_{1L,2L}=-0.5) (a constant!)

MRS and Preferences: Curvature III

Math FYI: Utility functions for substitutes

u(x,y)=wxx+wyy

  • wi: relative weight (intensity of relative preference)

  • Known as linear preferences

Example uL1,L2=1L1+2L2

  • MRSL1,L2=wxwy=12

MRS and Preferences: Curvature IV

Example: Consider hot dogs and hot dog buns

  • Always consume together in fixed proportions (1:1)

  • Perfect complements: goods that can be consumed together in same fixed proportion and yield same utility

  • MRS: ?

MRS and Preferences: Curvature V

Math FYI: Utility functions for complements

u(x,y)=min{wxx,wyy}

  • wi: relative weight (intensity of relative preference)

  • MRS =0,, or undefined

  • Known as Leontief preferences

Example u(H,B)=min{H,B}

MRS and Preferences: Curvature VI

  • Straighter more substitutable

MRS and Preferences: Curvature VI

  • Straighter more substitutable

  • Curved more complementary

Cobb-Douglas Utility Functions

  • A very common functional form in economics is Cobb-Douglas

u(x,y)=xayb

  • Where a,b>0 (and very often a+b=1)
  • Extremely useful, you will see it often!
    • Strictly convex and monotonic indifference curves
    • Other nice properties (we'll see later)
    • See the appendix in today's class page

Practice

Example: Suppose you can consume apples (a) and broccoli (b), and earn utility according to the utility function: u(a,b)=2ab

Where your marginal utilities are:

MUa=2bMUb=2a

  1. Put a on the horizontal axis and b on the vertical axis. Write an equation for MRSa,b.

  2. Would bundles of (1,4) and (2,2) be on the same indifference curve?

  3. Sketch a graph of the indifference curve from part 2. (Bonus: find the equation of this indifference curve. See the appendix in today's class page.)

  4. Is this curve convex? Hint: Does MRSa,b as a?

Utility Functions and Indifference Curves I

  • Two tools to represent preferences: indifference curves and utility functions

  • Indifference curve: all equally preferred bundles same utility level

  • Each indifference curve represents one level (or contour) of utility surface (function)

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